This Cookie Policy explains how Trailblaze Solutions LLC d/b/a Trailblaze Data (“Trailblaze Data,” “we,” “us,” or “our”) uses cookies and similar technologies on trailblazedata.com, and how you can control them.
It sits alongside our Privacy Policy, which explains everything else we do with personal information.
1. What Cookies Are
A cookie is a small text file that a website asks your browser to store, so that it can recognize your browser on a later request. Similar technologies include local storage and session storage, which keep information in your browser, and pixels and tags, which are small files or scripts embedded in a page.
A cookie is a first-party cookie when it is set by the site you are visiting, and a third-party cookie when it is set by another domain. A session cookie is deleted when you close your browser; a persistent cookie stays until it expires or you delete it.
2. What We Use Today
The public marketing pages of this website — the pages you can browse without signing in — use Google Analytics 4 to measure how the site is used. It sets analytics cookies in your browser and sends Google LLC your IP address, the pages you view, and your browser and device details. These pages also load the Google Ads conversion tag, which records when a visitor who arrived from one of our Google ads goes on to create a free account, so that we can measure which ads work. The public pages also load the LinkedIn Insight Tag and report clicks on non-login links into the app for conversion measurement. LinkedIn may set or read cookies through its tag. The LinkedIn tag is not loaded when the browser sends a Global Privacy Control signal. See LinkedIn's Privacy Policy.
The cookies and similar technologies described below are the complete set used across this website and the signed-in product.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| Session and authentication cookies | trailblazedata.com (first party) | Keep you signed in to your account and to The Hub, and tie a request to your session | Session, or up to 30 days where you choose to stay signed in |
| Security and anti-abuse cookies | trailblazedata.com (first party) | Protect sign-in and form submission against cross-site request forgery and automated abuse | Session |
| Form and upload state | trailblazedata.com (first party) | Preserve your progress through a multi-step upload or form so a refresh does not lose it | Session |
| Preference storage | trailblazedata.com (first party, browser local storage) | Remember interface choices such as the monthly or pay-as-you-go pricing view | Until you clear your browser storage |
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| Referral attribution cookie | trailblazedata.com (first party) | Records which partner referred you, so that commission on any purchase you make is credited to them. It stores a partner identifier and the time of the click, not your name or email address. | 90 days from the click |
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 (Google LLC), stored on trailblazedata.com | Distinguish visitors and sessions so we can measure page views and clicks, including clicks on Create Free Account and other links into the app | Up to 2 years |
| _gcl_au, _gcl_aw | Google Ads (Google LLC), stored on trailblazedata.com | Record the Google ad click that brought you to the site, so that a later sign-up can be attributed to that ad | Up to 90 days |
| Google advertising cookies on Google domains, such as IDE and test_cookie | Google LLC (third party) | Let Google match a sign-up conversion to the ad that was clicked, and measure ad performance | Up to 13 months |
The Google Ads conversion tag is not loaded when your browser sends a Global Privacy Control signal. We use it only to count conversions from our own ads; we do not use it to build remarketing audiences or to show you ads based on your visit.
This cookie is set only when you follow a partner program link. If you never click a partner link, it is never set. It is not used for advertising, is not shared with advertising networks, and is not used to build a profile of you.
Umami Cloud: Our public pages load an analytics script from Umami Software, Inc. to measure page use, traffic sources and clicks on account-creation buttons without setting analytics cookies. Our Umami payloads contain page paths, permitted campaign labels, referral hostnames and browser/device information. We remove other URL query parameters and fragments. We do not add names, email addresses, customer account IDs or form contents to these events. Umami processes IP addresses to derive approximate location and visitor identifiers; cookie-free does not mean that no personal data is processed. See Umami's privacy information.
Our Umami analytics events are not sent when the browser exposes Global Privacy Control or an enabled Do Not Track signal. Content blockers can also block requests to Umami. These controls do not disable all other website services or prevent network and operational logging. This measurement adds no new browser storage for carrying campaign information between the website and the app.
| Service | Provider | What happens | Control |
|---|---|---|---|
| Google Fonts | Google LLC | Every page loads the Oswald, Montserrat, and Space Mono typefaces from fonts.googleapis.com and fonts.gstatic.com. Your browser requests these files directly from Google, which receives your IP address, the page you are viewing as the referring URL, and your browser and device headers. Google states that it does not set cookies for font requests. | Blocking these domains prevents the request; the site remains usable and falls back to your system fonts. |
3. Measurement Limits
The measurement described above has the following scope:
- Umami measurement does not add retargeting or remarketing cookies, or audience-building tags.
- No additional social-media pixel is introduced by the Umami measurement described here; the existing LinkedIn Insight Tag is disclosed above.
- The public pages use Google measurement tags and the LinkedIn Insight Tag as described above. Their data practices are described in the linked provider policies.
- Umami derives visitor identifiers from technical information without cookies. This helps group visits; it is not a guarantee of anonymity or a permanent customer identity.
We do not sell information collected through cookies. Google Ads conversion measurement may count as “sharing” for advertising under the California Consumer Privacy Act and similar state laws, and the Global Privacy Control is how you opt out of it. We honor the Global Privacy Control: when your browser sends it, the Google Ads conversion tag is not loaded and no click is reported to Google Ads. You can also opt out of Google Analytics with Google’s browser add-on and manage ad personalization in your Google account ad settings.
4. Consent
Strictly necessary cookies do not require consent, because the site cannot provide the features you have asked for without them. The referral attribution cookie is set on the basis of your consent where consent is required by applicable law, and following a partner link is the action that provides it.
Google Analytics and the Google Ads conversion tag load on the public marketing pages without a separate consent prompt. You can turn off Google Ads measurement at any time by enabling the Global Privacy Control in your browser, and you can block or delete any of these cookies using the controls described below. If we introduce further measurement or advertising technologies, we will update this page before they go live.
5. How to Control Cookies
You can control cookies in your browser settings. Every major browser lets you see the cookies stored for a site, delete them, block third-party cookies, or block all cookies for a site. Look for the settings section named Privacy, Privacy and Security, or Cookies and Site Data.
You can also browse in a private or incognito window, which discards cookies when you close it, or install a content blocker that blocks third-party domains such as the font domains listed above.
Blocking strictly necessary cookies will prevent you from signing in and will stop uploads and forms from working correctly. Blocking or clearing the referral attribution cookie has no effect on your use of the site; it only prevents a partner from being credited for a referral.
6. Changes to This Cookie Policy
We update this page whenever we add, remove, or change a cookie or similar technology, and we revise the version number and dates at the top of the page when we do.
| Version | Date | Summary |
|---|---|---|
| 1.2 | November 3, 2026 | Disclosed Umami analytics and account-button click measurement, its payload limits and privacy controls, and corrected the description of the existing LinkedIn Insight Tag. |
| 1.1 | October 5, 2026 | Added the Google Analytics and Google Ads conversion measurement cookies, and explained how the Global Privacy Control turns off Google Ads measurement. |
| 1.0 | August 27, 2026 | First published version, separating the cookie inventory out of the Privacy Policy and documenting the partner referral cookie and the Google Fonts requests. |
7. Contact
Questions about cookies or anything else on this page:
Trailblaze Solutions LLC d/b/a Trailblaze Data
2500 Morris Ave, 1st Floor
Union, NJ 07083
United States
Privacy: privacy@trailblazedata.com
Phone: 888-628-9316